Business owners get a lot of mixed messages when it comes to where you should place your trust.    You’re told to trust your gut … that you’re the true expert when it comes to your business.    But also, you shouldn’t be so sure of yourself that you ignore the guidance of your mentors and advisory board.    But also, the numbers tell the real truth, so listen to them above all else.   I know. It’s confusing. Let me assure you, even though all these ideas sound c... Read more

  The most effective leaders all share the same priority.    Every single one.   It doesn’t matter where they are in their business journey. It doesn’t matter what their industry is, what their goals are, or how many people report to them.   They are all leading leading happy, effective teams because they are centering one thing in their approach to leadership:   Fulfillment.   Effective leaders are driven by whatever purpose fills them with joy and makes them feel whole. They see thei... Read more

Your goal setting strategy is as important as your goal achieving strategy.   It’s true.   So many business owners fall short of their objectives, give up on their dreams, and stay stuck because they didn’t know how to choose the right goals at the right time.   It’s not that they aimed too high. In all honesty, I believe a lot of small business owners aim too low when it comes to long-term goals.   No, the real issue is that we tend to define our goals in limited terms… terms that don&rsqu... Read more

You’ve been busy this year.    You’ve been growing in your career, taking on new challenges, and making things happen.   So you might not have caught every free resource our team put together for you this year.   And I can tell you this:   We have created a ton of resources. Free business tools, free ebooks, free video courses, and loads of blog posts with strategies, perspectives, and inspirations to help you grow as a business and as a person.   In an effort to make sure you don’t mi... Read more

Do you realize how far you’ve come in 2021?   You might not. That’s typical of a hard worker.    Every day, you give your all. You’re constantly focused on the next challenge and the next opportunity.   You’re driven by what lies ahead, so you don’t waste time looking back.   But now, as 2021 draws to a close, I encourage you to give yourself time to see and celebrate the great strides you’ve made this year.   When we see our wins, we recognize our power.   ... Read more

If your marketing strategy is not performing the way you want it to, the problem might be simple.   You might be spotlighting your business instead of the customer.   And why would that be a problem? It’s you you’re trying to sell, after all. Doesn’t the buyer want to learn about you?   Sure. But not as much as they want to feel seen and understood. And creating a marketing message that does that is easier than it sounds.   I’m going to break down: Why a client-centered approach to market... Read more